Baby Boomers Already Making Reservations

 Newly-Released AARP survey details travel trends by generation next year — 2016

Published in the Woonsocket Call on December 6, 2015

With the coming New Year, Baby Boomers have already begun to plan next year’s vacations.  A new AARP survey released last month gives a little insight into what America’s Boomers are us a glimpse of this generation’s travel trends (about 76 million strong who spend over $120 billion annually to travel), from destinations, to lodging and trip planning tools used.

“The vast majority of Baby Boomers are planning to drive, fly or set sail on leisure trips in 2016, with an average of 4 or 5 trips already in the works,” said Stephanie Miles, VP, Products & Platforms, AARP. “Boomers make up a large segment of the traveling public, and so it’s particularly important for the travel industry to be aware of what Boomers are looking for in their vacations going into 2016. This new survey finds that their travel desires often differ greatly from younger travelers.”

Key motivators for older travelers to take vacations are to spend time with family and friends (54%), to relax (42%) and to get away from the routines of everyday life (39%), note the researchers.  Millennials are more likely than any other generation to plan a trip to “go on an adventure.”

According to AARP’s Travel survey, released on November 24, a whopping 99 percent of Baby Boomers respondent say they will travel in 2016, about three-quarters have already chosen their destination(s).  About 12 percent who are planning on taking a domestic trip have already booked it in September.

Baby Boomers tend not to use online resources and mobile apps for planning and booking trips to the same degree as their younger generations will, note the survey findings.

For the traveling Boomer, the survey says that the most important items to bring on a trip are meds, comfortable shoes, a camera and sunglasses.  But these older travelers do not forget to bring a good book and emergency phone numbers, too

The survey findings indicate that while Boomers carefully watch their pocket books the cost of the trip is not the “deal breaker,” say the researchers.  More than half of Millennials and Gen Xers say that cost is a barrier to leisure travel, but only 45 percent of Boomers agree with these younger generations. Additionally, more than 6 in 10 Boomers say that higher airfares have had no impact on their personal travel plans.

International traveling “will be especially hot” next year for older travelers. About 32 percent of the survey respondents plan to be traveling overseas in 2016 with 29 percent scheduling these trip in the spring.  Europe attracts the interest followed by the Caribbean and Mexico (each 19 percent) for the older travelers who view these “bucket list” trips or “once-in-a-lifetime experiences,” say the researchers.

But America’s Boomers are also planning to take domestic trips next year on weekends and during the upcoming summer. The survey results indicate that nearly a third of the Boomers will take advantage of hot summer weather to make domestic trips, with 23 percent planning weekend getaways.  Twenty-six percent of the older respondents say they will take domestic multi-generational trips (with three or more generations traveling together) in 2016, but that’s down from 32 percent in 2015.

Boomers, heading off to warm U.S. destinations, will be packing their sun tan lotion, shorts and flip-flops when traveling in 2016.  Florida (19%) and Las Vegas (9%) will be the most popular domestic destinations for these older travelers.  Big cities like New York, Boston and Chicago also catch their attention. While hotels will be booked by a large majority, 30 percent plan to stay with family and friends.

When it comes to hotel lodging amenities, Boomers look forward to free Wi-Fi.  Forty-three percent say that when choosing a hotel, free Wi-Fi is key to their booking a room.  Eighty six percent of older travelers seeking rental homes also want this amenity. While roughly 4 in 10 Boomers stay at hotels or motels when they travel, Airbnb and VRBO are gaining in popularity: 1 in 10 Boomers are planning to use those services to rent a private residence instead of using a hotel on a 2016 trip.

The researchers say that during travel Boomers do not tend to linger in an airport terminal and are the least likely generation to take advantage of onsite airport amenities, expect for restaurants.

As to social media, the survey found that when on vacation about two-thirds of the respondents say they will not post to a social media site. About eight three percent will stay connected to “the outside world” by watching news on TV or online.

Finally, older workers continue to behave differently from those in other countries. Slightly half plan to use all of their vacation time next years. When on trips, one-third plan to bring work with them that ultimately will account for 10 percent of their vacation time.

AARP’s online survey was conducted September 17-28, 2015 among males and females 18 and older who had taken at least one trip 50 miles or more away from home, with a two-night stay, in the past two years.  The survey can be found at aarp.org/2016TravelTrends.

 

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Bridging the Generations Through Multi-generational Trips

Published in Woonsocket Call on May 24, 2015

        For America’s 76 million baby boomers who spend $120 billion annually in leisure travel, three generation family vacations, including kids, parents, aunts/uncles and grandparents, are becoming a popular way to bond and create lasting memories, says a new AARP study about travel patterns of age 45 and over persons.

Researchers say that “a multi-generational trip is not typically inspired by a special event, but rather a desire to spend quality time together as a family.”  Although grandparents are more likely to pick up the tab for the trip, typically each family pays for their own expenses, they note.  Eighty one percent of travelers stayed at the same accommodation with their entire family.

The February 2015 research study on Multi-Generational Travel, offers insights into multi-generational vacations including why families are going, where they’re going, what they do on these family vacations, the challenges to plan them and why they create memories of a lifetime.

“Multi-generational family travel is becoming the new trend in family vacations. Our AARP 2015 Travel Trends found initial evidence that they would be popular in 2015 and now we know why,” said Stephanie Miles, Vice President, Member Value, AARP. “Our multi-generational travel research found 98 percent of travelers who took a multi-generational trip were highly satisfied and 85 percent are planning to take another one in the next 12 months.”

According to the study’s findings, 80 percent of the respondents traveled domestically in the U.S. and many chose active cities, beaches, amusement parks (Disney, too).  Also, California and Hawaii were two popular states to visit.  Domestic generational trips usually spans from 4 to 7 days.

Twenty percent traveled internationally with half heading to the Caribbean, Mexico or South America, says the findings.  Cruising is also a popular way to vacation for 25 percent of international travelers.  But, almost 40 percent chose nostalgic destinations to share a childhood memory.

The study finds that regardless of the location of the multi-generational trip, “dining out is the primary activity that engages the whole group.” While selecting and planning a trip may challenging, especially choosing the travel date, 98 percent of the multi-generational travelers were satisfied with their most recent trip.

Researchers found that traveling with parents, kids and grandparents can be positive in many ways.  Eighty three percent say that the trip brings the entire family together, while 69 percent stressed it helped to build special memories.  Fifty percent of the respondents noted that they were able to spend time with grandkids and 36 percent note the quality one-on-one time with family/spouse experienced during traveling.  Twenty nine percent say there were benefits of adult relatives spending time with younger generations.

The new research conducted by AARP Travel offers valuable insights into multi-generational travel, findings that Collette certainly can relate to, says Amelia Sugerman, Communications & Public Relations for Pawtucket-based Collette, a third-generation family-owned travel company.  “Over the past five years, Collette has witnessed an increase in family travel by about 20%,” she says, noting that this might be tied to age 65 and older adults who feel an urgent need to create ever lasting memories with their families.

“In a day and age where text messaging and face time has become the norm, it’s a unique chance to spend quality time together as one unit.  Although we do agree that bringing the family together and helping to build memories are top benefits of multi-generational travel, we have also identified many families who use the experience to celebrate a momentous occasion or event, says Sugerman, noting that the AARP study did not find special events triggering the planning of a Multi-Generation Vacation.

An older traveler, who took Collette’s National Parks tour, recently shared the details why this trip was so important to her family.  “My husband and I are getting older. Of course we think about the time we have left to spend with our grandchildren. This experience was the perfect way to celebrate our 50th wedding anniversary.”

Like many of Collette’s older travelers, this customer was ambivalent about the destination. adds Sugerman, noting that the older couple did not want to travel too far and wanted everyone to enjoy themselves, but the experiences were far more important than the sights of the destination.”

Sugerman says the benefits of touring organized by companies like Collette, is that guests of all ages can have a great experience and no one has to worry about the details of planning.  This reflects findings in the AARP study that found 20 percent of families identify the task of coordinating the trip to be the toughest.

“Guided travel takes the guess work out of it [traveling] and leaves valuable time for guests to simply enjoy their time together, says Sugerman.

Don’t forget to document your family multigenerational trips, suggests Patricia S. Zacks, proprietor of the Camera Werks, on Hope Street in Providence.   “While it’s trendy to be taking pictures on your cell phone or selfies documenting your vacation, people tend not to print these pictures,” she says, noting that statistics indicate that these pictures stay on a disk or memory card.

Taking special pictures of your family members on a trip will give you images that you can look at and reflect on, says Zacks. ‘There is nothing more special to look at than a 100 year old printed photo.  The younger generation geared to cell phones won’t have this experience.

For more information about Multi-Generational Travel vacations, go to http://www.gocollette.com

For details on planning a stress free family vacation, go to travel.aarp.org/articles-tips/articles/info-10-2013/how-to-plan-a-stressfree-multigenerational-trip.html.

Herb Weiss, LRI ’12 is a Pawtucket-based writer who covers aging, health care and medical issues.  He can be reached at hweissri@aol.com.